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Jaimee Erickson explains the glaring hole in the industry that led her to found Redfrog Athletics.
“Let me tell you what I think of bicycling. I think it has done more to emancipate women than anything else in the world. It gives women a feeling of freedom and self-reliance. I stand and rejoice every time I see a woman ride by on a wheel…the picture of free, untrammeled womanhood.” — Susan B. Anthony
A few years ago, I embarked on an adventure across the United States on two wheels with my best friend. We zigzagged over 5,000 miles and had a lot of experiences that changed the way we viewed life, humans, and what bicycling means to us.
I realized very early on in the cross country adventure that incorporating cycling into everyday life was a game changer. Each day’s long ride left me with a giant sense of independence. And I spent the rest of the trip thinking about ways I could encourage and enable other women to get on their freedom machines and pedal.
I focused on women because the cyclist gender ratio in the United States is imbalanced (more men cycle than women), and I would like to help close that gap. As any woman who has stepped foot into a bike shop knows, the options for us in the sport of cycling are limited and clearly designed off a male mold with “female elements” (hourglass shape with stenciled flowers and butterflies — just what every athletic woman wants!) added as an afterthought.
The largest pain point I encountered on my trip was finding gear that kept me comfortable on and off my bicycle. It turns out a lot of other women I spoke to felt the same way. So, I decided to fix that problem.
On that trip we ate, slept, and rode in our kits. It served as an in-depth user study on cycling wear. I tested all kinds of jerseys with different materials and fits, but nothing felt quite like the soft, dynamic, form-fitting clothing I was accustomed to wearing when I went running or did yoga. Instead, we were forced to wear uncomfortable, very unflattering cycling jerseys — all lycra and logos, no style or comfort.
Why did “athleisure” revolutionize women’s clothing in every other sport but cycling?
I came up with a line of my own cycling gear for women with one goal in mind: motivate women to get on a bicycle and feed their free-spirited souls. Today, after 18 months designing, ideating, then selecting the perfect fabric (merino wool blend) and the right factory, I’m proud to announce Redfrog’s very first line of cycling wear.
The Hammer T
The Long Sleeve
The Commute Jacket
The Commute Scarf
The Helmet Hair Headband
Please don’t hesitate to reach out with questions, comments or to just say hi!
AND if you are a cyclist in the San Francisco/Marin area, please join us for our weekly Hawk Hill smash. We meet at the Golden Gate Bridge Cafe at 6:15 am every Thursday morning. More details here.