eCommerce Website Manager APPLY NOW

San Diego
Full time

As the eCommerce Website Manager for Women’s health brands Uqora and Equelle you will manage and optimize on-site experience proactively coming up with ways to improve the consumer journey. You’ll be responsible for roadmap planning, developing, implementing, and managing the site user experience and for our site testing strategy aimed at improving site metrics and our customer experience. 

A sampling of what you’ll be doing: 

  • Translate business goals into effective website strategy. Own the website roadmap, enhancements, backlog, QA, and A/B testing strategy/execution to deliver great customer experiences and optimized site performance. Proactively come up with site tests to improve: conversion rate, funnel conversion rate, subscription rate, product mix (including bundle take rate) $/visitor, and more.  
  • Collaborate with retention, acquisition, retail, and customer success teams to ensure channel marketing is supported with necessary website reporting, landing page, and site tests to improve overall business performance and consumer experience.
  • Own website projects from conceptualization, development, QA and post-launch performance. Work cross-functionally to deliver the site user experience enhancements for channel marketing, brand initiatives, and product launches, Own the website portion of channel, product, and brand launches. Partner with the brand team to bring the Uqora brand to life on-site within brand style guides in a way that drives consumers to take action.  
  • Develop and manage all website analytics using Google Analytics. Using web analytics, heat mapping, user insights, customer chat and industry inspiration to improve upon current baselines, and look for new metrics to track and improve upon. Report out on performance proactively to cross-functional partners.
  • Lead website user experience testing strategy. Look for ways to improve the website to drive new user product comprehension/adoption and existing user stickiness/retention. Pair qualitative exploration from Uqora’s passionate consumer base with quantitative analytics to deliver improved navigation, usability, on-page user experience, landing page performance, website conversion rate, customer retention and site performance metrics
  • Stay up-to-date on industry and eCommerce best practices through research, networking, and industry events. Research and recommend new features and changes to our website to support business growth and improved consumer experience. Iterate on homepage, category page, product pages and the subscriber portal to maximize customer site metrics and lifetime value.
  • Be the key account manager for the website development partners and eCommerce partners including: Shopify and Recharge.
  • Escalate, prioritize and manage all website issues that impact visitors and subscribers across the website and subscriber portal. Keep internal and external teams abreast of issues, impacts, and resolution. This includes coordinating with our developer and eCommerce partners to fix issues urgently and efficiently. Manage developer hours and invoice approvals. Work collaboratively with development partners to ensure scalability and extensibility of new site functionality
  • Bonus (but not required): design proficiency: create design files for all website designs and printed materials 
  • Core KPIs: website conversion rate, bundled product mix (new customers), rate of subscription (new customers), and customer LTV/renewal rate (with subscriber/customer portal)

Who you are:

  • Analytical: you enjoy spending time in an excel spreadsheet and setting up A/B tests. You dive deep to uncover new insights, and you’re skilled at translating analytics into actionable and approachable insights.  
  • Goal-oriented: you are a resilient self-starter who looks to make leaps forward in site performance metrics You understand how website optimization drives business performance, and you proactively come up with site tests and user experiences that ladder up to the larger business growth strategy.  
  • Methodical: while you can zoom out, you know it’s important to dive deep into data to help understand a qualitative insight and/or discover a new trend. 
  • Customer-centric: you believe that good business is human-centric—you welcome the opportunity to connect directly with customers and understand that relationships drive important qualitative insights that lead to improvement. 
  • Collaborative and communicative: you find it easy to work with many types of people and communicate with ease. You’re comfortable leading and following, managing internal and external stakeholders, and believe collaboration is key to success. 
  • A life-long learner: you keep up-to-date on evolving technologies and advertising methodologies. You’re naturally curious and continually push yourself to know more, do more.
  • Strategic: you spend time understanding how your work contributes to the bigger picture and understanding the pieces that make the whole.

Salary Range: 

  • The salary range for this position is $100K - $120K

Required Experience: 

  • 3-5+ years relevant eCommerce or direct-to-consumer experience
  • Expert-level experience with Google Analytics, setting up A/B tests on Google optimize, pixel implementation, site data analytics, and heat mapping software
  • Experience with Shopify, the Shopify app ecosystem, and subscription management via Recharge

Nice-to-have experience:

  • Adobe Illustrator and/or Photoshop
  • Bachelor’s degree

Additional details: 

  • Based in San Diego, CA (we have a hybrid work environment, in which we work in-office two days a week. You must be fully vaccinated to work at Uqora.)
  • Full-time, salaried 
  • Generous PTO policy (unlimited)
  • Health, vision, and dental benefits 

Inclusivity at Uqora:

Diversity and inclusion is a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission! 


To apply, please email with your resume attached. We know you’re more than a resume and would love to hear from you as part of your application. In the body of your email please briefly (3-4 sentences each) answer the following questions:

  • Reflecting on past projects, tell us about the time you led an on-site optimization, starting from the insight that led to the change, through to the impact of the change you made. 
  • Tell us about an e-commerce website you admire. What qualities make it a ‘good website’ in your opinion?
  • Explain which tools and software you use to manage a project through to implementation. 

About us:

Uqora makes innovative UTI relief products and proactive care supplements. 

UTIs are the second most common infection in the U.S., second only to the common cold. Despite the magnitude, there’s been little progress and innovation for years. Uqora is proud to be changing that. 

Since launching in 2017, Uqora’s been able to help nearly 250,000 people stay healthy. Uqora is very focused on creating exceptional products and a vibrant, collaborative community of customers. Recently, Uqora was acquired by Pharmavite, the owner of Nature Made, which will enable Uqora to go deeper on research and expand its reach. 

Uqora is growing quickly! In this position you’ll have the opportunity to make a meaningful impact on expanding Uqora’s reach by educating and engaging our audience and customers.  


Equelle is tackling menopause care in a new way, with a unique daily product that mimics estrogen in the body by leveraging a plant-based active ingredient. 

When it comes to menopause, you’re faced with a dearth of options and the landscape feels extreme. You can choose between hormone replacement therapy (which can feel invasive to many and dangerous to some) or over-the-counter products with limited science and efficacy. 

Equelle’s novel, innovative approach to menopause symptom management has been validated in three clinical trials, and its active ingredient, S-equol, has been scientifically studied for over 20 years. Menopause symptoms range widely—34 symptoms are associated with menopause!—but all symptoms are related to the steep drop in estrogen production that comes with menopause. Because Equelle mimics estrogen in the body, Equelle can help manage a range of the most bothersome symptoms.

Aside from providing breakthrough relief with science-backed products, Equelle is on a mission to change the conversation around menopause. Every single woman goes through menopause, yet we still talk about menopause as if it’s a taboo medical condition. Women deserve frank conversation, high-quality education, and effective products to tackle the symptoms that come with peri- and postmenopausal. Equelle aims to shift the conversation through an engaging community, high-quality educational resources, and, of course, science-backed products. 

|||San Diego|||||||||55Y.Q6aXuwZhp-VM|||FULL_TIME|||USD|||HOUR|||single||||||||||||false


* Required

Thank you. Your application has been received successfully.