UTI Impact Report 2026
It’s time to talk more openly
about UTIs and their impact.
Urinary Tract Infections (UTIs) are the second-most common infection in the U.S.¹
Uqora’s UTI Impact Report offers a new, data-driven exploration of UTIs. Leading with insights from Uqora’s primary survey data, this report covers topics from UTI symptoms and mental health effects to proactive care trends -- raising awareness of the widespread, often overlooked condition.
A closer look at UTIs and their impact.
A urinary tract infection (UTI) is a bacterial infection that affects any part of the urinary system, which includes the bladder, urethra, ureters, and kidneys.²
UTIs are the second most common type of infection, and for many women, repeat cases are a frequent occurrence.¹
66%
of women surveyed have experienced a UTI at some point in their life.³
7 UTIs
experienced on average by sufferers at the time of Uqora’s survey.⁴
1 in 3 women
in the U.S. are diagnosed and treated for a UTI by age 24.⁵
A significant share of UTI sufferers experience recurrent infections, caught in a persistent cycle of infection and recovery.
32%
of UTI sufferers surveyed experience a UTI every 1-6 months.⁴
10-15%
of women over the age of 60 have experienced at least one incidence of a recurrent urinary tract infection. ⁶
Three of the most commonly reported symptoms among UTI sufferers are: ⁴
Frequent
urination
Pain when
urinating
Urgency/sudden
strong urge to urinate
Frequent
urination
Pain when
urinating
Urgency/sudden
strong urge to urinate
Notably, UTIs generate over 8 million annual doctor visits, and their evaluation/treatment costs approximately $2 billion per year in the United States. ⁷,⁸
The signs and symptoms of UTIs may resemble a variety of other conditions. To ensure proper diagnosis and treatment, it’s important to seek professional medical care.
One of the top UTI category entry points for consumers is the desire to “feel more in control of my own health”.¹²
Approaches to proactive UTI care
and treatment
In the historically underserved women’s health category, proactive UTI care, including supplements and probiotics, can offer women an empowering option for taking control of their urinary health.
48%
of women would be willing to use oral supplements/probiotics for proactive urinary health support.⁹
3 in 4 consumers
shop for proactive UTI solutions in-store.⁴
As women seek proactive solutions, in-store retail is a key access point for urinary health support.
$105
UTI sufferers spend an average of $105 on proactive solutions annually.⁴
Prescription antibiotics are the standard treatment for UTIs, designed to address the underlying bacterial infection.
56%
of UTI sufferers try an over-the-counter solution upon first experiencing UTI symptoms, before contacting their healthcare provider.⁴
60%
of women use prescription medication from a healthcare provider to treat their UTIs.⁹
Note, we always recommend connecting with a healthcare professional to ensure proper UTI diagnosis and treatment.
Together, we can establish a more informed conversation around urinary health.
The UTI Impact Report explores insights on UTI symptoms, mental health, proactive care and treatment to raise awareness and understanding—dismantling long-held stigmas.
Uqora is committed to transforming the urinary health landscape with education, product innovation, and community building. To UTI sufferers—you’re not alone, and we’re here to help support you on your journey to better urinary health.
Check out our Facebook and Reddit group, The Uqora Collective, to connect with other members of the Uqora community.
