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UTI Impact Report 2026

It’s time to talk more openly
about UTIs and their impact.

Urinary Tract Infections (UTIs) are the second-most common infection in the U.S.¹

Uqora’s UTI Impact Report offers a new, data-driven exploration of UTIs. Leading with insights from Uqora’s primary survey data, this report covers topics from UTI symptoms and mental health effects to proactive care trends – raising awareness of the widespread, often overlooked condition.

A closer look at UTIs and their effects on real women’s lives

A UTI is a bacterial infection affecting any part of the urinary system, which includes the bladder, urethra, ureters, and kidneys.² For many women, repeat UTIs are a frequent occurrence, causing a persistent cycle of infection and recovery. In fact, at the time of Uqora’s survey, UTI sufferers reported having experienced an average of 7 UTIs.³

66%

of women surveyed have experienced a UTI at some point in their life.⁴

32%

of UTI sufferers surveyed experience a UTI every 1-6 months.³

Three of the most commonly reported symptoms among UTI sufferers are: ³

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Frequent
urination

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Pain when
urinating

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Urgency/sudden
strong urge to urinate

uti-symptoms-icon-droplet-circle

Frequent
urination

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Pain when
urinating

uti-symptoms-icon-running-circle

Urgency/sudden
strong urge to urinate

Exploring the hidden
mental health impact of UTIs

While the mental health impacts of UTIs may be less discussed than their physical symptoms, both contribute to the broader, often overlooked, burden of infection.

55%

of women ranked the emotional impact of UTI symptoms as very to extremely impactful.⁵

One of the top UTI category entry points for consumers is the desire to “feel more in control of my own health.”⁶

Approaches to proactive UTI care and treatment

Today, many women are supporting their urinary health proactively, using dietary supplements and probiotics.

48%

of women would be willing to use oral supplements/probiotics for proactive urinary health support.⁵

3 in 4 consumers

shop for proactive UTI solutions in-store.³

As women seek proactive solutions, in-store retail is a key access point for urinary health support.

$105

UTI sufferers spend an average of $105 on proactive solutions annually.³

Prescription antibiotics are the standard treatment for UTIs, designed to address the underlying bacterial infection.

Yet for initial UTI management, many turn to over-the-counter solutions before connecting with their healthcare provider.

56%

of UTI sufferers try an over-the-counter solution upon first experiencing UTI symptoms, before contacting their healthcare provider.³

60%

of women use prescription medication from a healthcare provider to treat their UTIs.⁵

Together, we can establish a more informed conversation around urinary health.

The UTI Impact Report explores insights on UTI symptoms, mental health, proactive care, and treatment to raise awareness and understanding—dismantling long-held stigmas.

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Citations:

Insights in this report were compiled primarily from Uqora survey data, as well as secondary sources.

  1. Urinary Tract Infections. June 2025. Medline Plus. https://medlineplus.gov/urinarytractinfections.html
  2. Understanding your urinary system: Your body’s filter. (n.d.). Cleveland Clinic. https://my.clevelandclinic.org/health/body/21197-urinary-system
  3. Urinary Tract Infection A&U, October 2023. Quantitative survey among 971 US women, ages 18+ who have personally experienced a UTI in the last 12 months. 
  4. Urinary Tract Infection A&U, October 2023. Quantitative survey among 5,120 U.S. women ages 18+.
  5. Inside Her Health: Mapping the Gaps, Needs, and Opportunities, December 2025. Quantitative survey of 600 U.S. women ages 18+ who have experienced any
    health issue/condition related to women’s health.
  6. UTI Focused Mental Availability, December 2025. Quantitative survey of 500 +18 women that are buyers or users of products to manage or prevent UTIs.