The Cranberry Myth
Cranberry juice and extracts have historically been promoted to improve urinary tract health, however the data is mixed. In fact, in 2016, the American Medical Association (AMA) released findings naming cranberry as ineffective. Who are we and why do we care? We're Uqora, the company dedicated to bringing innovation to the urinary health industry, and we've got the facts below.
Cranberries cannot treat an existing UTI

The active ingredient in cranberries that are rumored to prevent infections from forming (A-type proanthocyanidins aka PACs), don't help infections that have already formed. So if you have a UTI already, drinking cranberry juice is not your go-to solution.
But can they prevent one?

Although drinking a very high concentration of cranberry juice *might* pass along some of the benefit from the berries, most of the research indicates that you can't consume enough of the active ingredient for it to be effective in preventing a UTI. Additionally, because cranberry juice is high in acidity and sugar, drinking too much can upset your stomach.
Who are we and why do we care?

I'm Jenna, founder and CEO of Uqora. I used to get UTIs all the time and cranberry juice just wasn't helping. This experience inspired me to start Uqora. Built in collaboration with physicians and urologists, Uqora is focused on all things urinary health. Today we make UTI relief products, proactive urinary tract supplements and provide urinary health resources and education. We've already helped over 400,000 people just like you. Are you ready to join them?
You've tried cranberry — now try something that works
You’re not alone. We're helping over 400,000 people of all ages stay healthy with our proactive urinary tract products.
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